ANALISIS PENGARUH PERILAKU KONSUMEN PADA INFLUENCER MARKETING DAN PACKAGING PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK REYSHAKA INTERIOR
This study seeks to assess the influence of influencer marketing and Make up bag product packaging on the purchasing decision of the Reyshaka Interior product.The research used a quantitative descriptive design.The survey included 270 participants, including a sample of 100 long-time consumers of Reyshaka Interior.Data gathering methods entail dist